BeReal is the newest social media platform, and since its release in October of 2022, it has become the trending social media amongst teenagers and young adults. The idea of the app is to make authentic and casual posts once a day. This simple app can potentially promote small and creative businesses to enhance your personal brand. In understanding what BeReal is and how it can build a brand, a person may unlock more potential for a successful business. So, how do you use BeReal for business?
What is BeReal?
BeReal is one of the fast growing social media platforms. Since the app was released, it has been downloaded over 73 million times. What draws people to the platform is the simplicity of it. The app has a dual side camera facing both front and back, and only allows the user two minutes to take your unfiltered photos. The best part about the app is it only allows people to post once a day. BeReal sends a notification at a random time every day stating that every user has two minutes to take a BeReal photo. People can not post on BeReal before it’s decided time, and if you do not post in the first two minutes, posts are marked as late. This feature keeps the app clear of spam, so that all posts can be seen. With the lack of filters and unknown posting time, BeReal makes people post more authentically! All of these features mean using BeReal for business could be the newest trend!
Benefit of BeReal for Business
BeReal does not offer subscriptions or in-app purchases, however, BeReal’s power is in quick and authentic content that allows people to feel in the moment with each other. Consumers and clients want to feel secure in what they are spending money on. By showing a brand’s process, personality, and day to day activities makes a consumer trust the business and feel involved. Thus, making them more inclined to interact with a business and purchase something. As explained, how the app is designed makes it easy to” BeReal” for business! BeReal could potentially be the key element that allows a business owner to build that trust and connection between the brand and consumers!
BeReal Makes Content Quick and Easy
BeReal is perfect for creative businesses and brands such as UGC creators, photographers, or art-focused creative businesses. Many people in these professions, as I know from personal experience, spend so much time creating the perfect content to post on multiple social media platforms. By taking a quick picture while working to make content (or even on your couch watching Netflix), a business owner can promote their products or services or reveal a sneak peak of the personality of the most important part of the brand: the creator and owner! Just remember to turn on your BeReal app notifications! The goal is to post within the two minute time frame to maintain the spontaneity and authenticity of the picture taken.
BeReal Creative
The possibility of how to show off a brand or content is endless. Other companies have already begun using creative ways to advertise their products, as you can read further here. Try getting creative by showing activities you enjoy at work, including a sneak peak to products, or special deals to people. Also, try just showing your personal interest! Remember the goal is to be authentic to the brand and the owner.
In using BeReal for business, one can build a personal connection with clients and expand their clientele. The goal is to show authenticity, while making social media simple. For more information on how to grow your personal brand on BeReal, send me an email via the contact form on my website.