Creative Ways to Promote on Social Media

Be your creative self! Now more than ever with the algorithm constantly changing, it’s important to post authentically and promote on social media. Channel your inner creativity and build your social media presence with these tips!

Promote using User-Generated Content (UGC)

Stay with the trends but do it in an organic, authentic way! Here is where UGC comes in! What is UGC? User-generated content is published information that an unpaid contributor provides to a website. The information might be a photo, video, blog or discussion forum post, poll response or comment made through a social media website. Here is a great resource for understanding UGC. Apply this in a multitude of ways:

1. Post about things you KNOW and promote brands you use everyday.
2. Tell your audience why you love the products you love! Show longevity with the brand or product. Honesty is key here!
3. SEO! SEO! SEO! Understand your niche and keywords that can build your business, brand or product you are promoting.

Paid Ads 

Promoting yourself on social media is more important than ever! On the flip side, paid advertising can benefit your business in many ways. Let’s break down the different platforms and how paid advertising can drive brand and product awareness.

1. Facebook and Instagram: Target your audience with specific demographics, interest and geography. These parameters will set you apart from other creators in your field. 
2. LinkedIn: Build business to business relationships with paid advertising. Build your social media presence by connecting with like-minded brands.
3. TikTok: Choose your goal and promote on social media with the TikTok promote option. This allows you to reach your target audience in a multitude of ways. TikTok’s algorithm is different from other social media platforms. Accounts that don’t directly follow you can view your content just based on similarity, allowing your 30-90 second video to reach more followers driving more viewers to your page. 

How to start promoting on social media

Staying in the know can be challenging, but understanding the importance of Social Media Marketing and how it can transform your business and your brand as whole is everything! Follow along as I share free business tips and tricks in all things Social Media and Marketing. Need more assistance? I’m here to help! Click to learn about how I can help your business thrive!