Are you a small business owner who doesn’t know where to start with social media marketing? In today’s fast-paced digital world, it’s imperative to be intentional with social networking. In 2022, TikTok is one of the best examples of the power of user-generated content on social media, and the effect it can have on a small business. But what does it take to be successful on social media?
Best platform for social media marketing
You might be asking yourself, ”Where do I even start? What platforms are best for my target audience?” The best way to figure out what platforms are best for your small business is to determine what demographic you are targeting and where they spend most of their time. Here’s an overview of each platform:
- Instagram: Arguably the most popular social media platform, Instagram users can be found in all colors, shapes, ages, and sizes. With the most recent updates to Instagram’s algorithm, many pieces of content are lost, and focus has been put on accounts with a higher following and paid ads.
- Facebook: This platform is most popular with anyone ages 30 to 80, reaching most of your older demographic.
- TikTok: Want to reach a younger audience? TikTok is where you should be focusing your content. With over 50% of its users under the age of 30, this platform allows much more opportunity for organic outreach on a large scale.
- LinkedIn: Is your target audience mostly other businesses? This is the platform for you! This is the best place to post professional and relatable content.
- Pinterest: Do you own an ecommerce business with products you’re making or selling? Pinterest is a visual search engine that essentially makes all your posts into blog links. Talk about boosting your search engine optimization!
- Twitter: This is the best platform for short, quick information like news, quotes, and opinions. Many people even take their content from Twitter and reuse it on their other social media platforms as photo content.
User-generated content
“Quality over quantity” is an age-old saying, but does it apply to social media marketing? Well, yes and no. Within all successful brands, you see the high-production content along with the more user-generated content. What is user-generated content? UGC is defined as “any form of content—text, posts, images, videos, reviews, etc.—created by individual people (not brands) and published to an online or social network.”
Nowadays, people want to know your business stands up for social matters and the greater good of humanity. Real people are the face of your brand, and that should be reflected in all of your social media marketing efforts. People aren’t interested in your perfection, but rather your authenticity. In 2022, it’s time to educate, entertain, and inspire! Don’t hesitate to jump on trends that float around Tik Tok and Instagram Reels, and make your content relatable to your audience while still reflecting your brand.
Where do I start?
Keeping up with six social media platforms while running a small business can be overwhelming, so why not outsource to someone who can produce results? Christiana Collective offers social media marketing services for small businesses within the Charleston, South Carolina area, along with guided coaching for those who just need help getting started. Contact us today for your free consultation.